
Lili Reinhart
Apple

Free Eden employee Apple secretly runs a witchy femme cult in the basement of the mall store after hours - with fellow fruits Cherry and Fig. But when new hire Pumpkin challenges their performative sisterhood, the women are forced to face their own poisons or succumb to a bloody fate.
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There is something inherently unholy about a shopping mall after the security gates rattle down. During the day, it’s a temple of commerce, bright and loud and eager to sell you a version of yourself you didn't know you needed. But at night?
It becomes a liminal space, a silent cathedral of beige tile and dead-end ambition. Meredith Alloway clearly understands this. In Forbidden Fruits, she doesn't just use the setting as a backdrop for her horror-comedy; she treats the mall as a character itself, a psychic weight pressing down on the young women who have made its bowels their own private coven.

The film follows a trio who call themselves the Fruits—Apple, Cherry, and Fig. They work at "Free Eden," a store that sells the kind of aggressively curated, sustainable-chic aesthetic that feels like a religion anyway. But beneath the racks of linen, they’re practicing something else entirely.
It’s a cult of sisterhood, or at least a performance of one. Alloway is fascinated by how modern friendship can look indistinguishable from a business merger—all branding, shared language, and exclusionary practices. It’s not just creepy; it’s painfully familiar.
Haven’t we all had those friendships that felt more like a delicate political maneuver than a genuine connection?
The "Fruits" are anchored by Lili Reinhart, who plays Apple with a terrifyingly still kind of precision. You’ve seen her play the "girl next door" type before, but here, she’s doing something sharper. Watch the way her face settles when she’s not being looked at.
"A campy, witchy mall comedy driven by a charismatic cast but undercut by slow pacing and an unsatisfying, muddled finale."
Performances and chemistry among Lili Reinhart, Lola Tung, Victoria Pedretti, Alexandra Shipp, and Emma Chamberlain are widely praised, with several calling the ensemble the reason to watch. The bright mall aesthetic, costumes, and catty, feminine tone land well, and the early dark-comedy stretch is viewed as the most successful. Frustration centers on a dragging second half, thin or confusing witchcraft mythology, and an ending that feels more like style and sequel bait than a fully resolved story.
If you thought the mall coven in Forbidden Fruits was messy, wait till you hear what’s been bubbling outside the fountain. From accidental blood-drinking to secret group chats and fan theories gone feral, the off‑screen gossip is just as tasty as anything in Free Eden’s basement.
During festival promo, Reinhart revealed that in one ritual scene, she suggested her witchy alpha Apple should taste Cherry’s blood. What she didn’t realize? Pedretti had actually cut herself. She went through with the take and only later found out she’d just drunk real Pedretti blood on camera. Horror fans immediately crowned it “the most Method thing Lili’s ever done,” even though it was a total accident.
Reinhart has talked about doing “animalistic” physical work to find Apple’s feral side, and castmates have described watching her in those intense scenes as both “terrifying” and “weirdly hypnotic”. No reports of injuries, but more than one interviewer has hinted the energy on those days was “unsettling in the best way.”
PEOPLE got the cast to spill that Lili Reinhart, Lola Tung, Victoria Pedretti and Alexandra Shipp have a private group chat called “Fruity Cuties” where they share memes, career news, and, yes, gossip about themselves as the film’s buzz exploded. According to them, it lights up any time a new thirst edit or wild fan theory drops.
Reddit’s pop culture corners and horror subs dissected every joint appearance, from SXSW to NYC promo, with some users trying to read “tension” between Reinhart and Pedretti based on red-carpet body language. But interviews are relentlessly gushy: Reinhart has called watching Pedretti work “intimidating in the best way” and says she deeply admires her. If there’s beef, it’s hiding under several layers of coven solidarity.
While talking up this very female‑helmed film, Reinhart dropped a viral bomb: a male director on a past project once told her to “suck in” her stomach during a scene. The story blew up on social and was widely read as a sharp contrast to Meredith Alloway’s set, which the cast painted as body‑positive and collaborative. Not Forbidden Fruits drama exactly, but it’s become part of the film’s feminist aura.
Thanks to The Summer I Turned Pretty, Tung already comes with built‑in shipper chaos. Interviews reveal Reinhart teasing her for refusing to spoil who Belly ends up with, even while they were bonding on the Forbidden Fruits set. Some fans have tried to spin their close friendship and promo chemistry into “maybe they’re dating?” territory, but there’s zero reporting to back that up—pure fan fiction at this point.
When Just Jared debuted Reinhart’s Apple character poster with full‑on red hair, the internet had a mild meltdown over how unrecognizable she looked. Pap‑style street shots of Reinhart and Pedretti leading the promo tour in New York City turned into mini fashion threads on social, with people joking that they looked like “two rival cult leaders doing press”.
Reinhart’s “suck in your stomach” story didn’t name the director, but it sparked a full discourse cycle around body shaming in Hollywood. Fans quickly linked it to her power‑drunk, hyper‑controlled Apple, calling Forbidden Fruits her “revenge arc” against the male gaze.
Internet culture watchers pounced on Emma Chamberlain’s casting as Pickle the second it dropped. TikTok and Reddit threads swung between “inspired stunt casting” and anxiety that a YouTuber would derail the movie. After release, genre fans generally agreed she held her own—but some critics noted her haunting disappearance subplot felt like it had been reshaped in editing, fueling rumors (unconfirmed) that her material was re‑cut based on early reactions.
A PDF of the screenplay, tied to the project’s pre‑film life as a stage play, has been floating around online. Horror subs talked openly about reading it before the movie dropped, comparing stage vs. screen changes and speculating about scenes that might’ve been shot then trimmed.
On Reddit and TikTok, fans built elaborate theories that Lola Tung’s Pumpkin was the true monster all along, pointing to how much she knows about the coven’s rituals and her murky family ties to Apple. Once audiences saw the final act, many claimed they’d “called it from the trailer,” proudly posting timestamps of their old speculation.
Chamberlain’s Pickle becoming the vanished girl at the center of the coven’s lore instantly birthed conspiracy threads. Some viewers insist Pickle jumped; others argue Apple pushed her, and a particularly spicy sub‑fandom is dedicated to the idea that Pickle faked her death and will return in a sequel. All of this is strictly fan speculation—the filmmakers have stayed coy.
Between the accidental blood‑drinking, bruising stunt work, and the cast’s gleeful talk of “going feral” on set in multiple interviews, Forbidden Fruits has already picked up a “future slumber‑party classic” reputation in horror circles.
Reviewers and TikTok critics keep calling it “the next cult classic” and openly begging for a follow‑up. Producer Diablo Cody has talked about all the directions the story and mythology could go in future projects, which fans have naturally taken as code for “Forbidden Fruits 2 when?” No greenlight yet, but the coven faithful are manifesting.
Bottom line: the set may have been mostly sisterly and scandal‑free, but with real blood in the ritual bowl, a hyperactive “Fruity Cuties” group chat, and a fandom that treats every frame like a crime scene, the off‑screen saga of Forbidden Fruits is already worthy of its own spin‑off.
Entertainment rumors and trivia aggregated from public reporting. Treat speculation as unverified unless a cited source confirms it.
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