BC Corporate Story

Overview

This video examines the sorts of propaganda that a corporation might distribute internally to communicate an over-arching mandate or vision to its workers in order to boost morale. Bernadette Corporation slyly turns the notion inside out, yielding a document that at once subverts and expresses the form. Write the artists: "An early self-portrait of Bernadette Corporation and an in-house film whose purpose was to inspire and motivate members of the New York-base artist collective cum underground fashion label. Corporate propaganda for a subculture-obsessed youth market."