
Leandro Hassum
Silvio Santos

This biopic follows Silvio Santos in his 1989 presidential race, as a young journalist joins his campaign to uncover his past and what drives him to run.
I kept waiting for Silvio Santos to walk into the frame. Not the version played by Leandro Hassum—wigged, miked, grinning that signature grin—but the real one, the man who for decades turned Sunday afternoons into a national ritual. Up Next: Silvio Santos never lets him arrive. Instead, it gives us a wax figure of a legend, polished to a high sheen and placed behind glass.
The film wants to be both a biopic and a character study, but it ends up feeling like a museum exhibit where the audio guide keeps cutting out. That’s not for lack of trying. The movie zeroes in on Silvio’s quixotic 1989 presidential run, a moment when Brazil’s most famous TV host decided to trade his studio throne for the campaign trail.
The framing device—a young journalist named Marília (Manu Gavassi) embedded in the campaign to dig up dirt—promises a collision between old-school showmanship and the messy realities of democracy. It’s a smart premise, one that could have exposed the cracks in Silvio’s carefully constructed persona. But the film flinches at the first sign of complexity, opting for nostalgia over nuance.
It’s that its reverence feels hollow, like a tribute band playing the greatest hits without ever nailing the original’s energy. Cris D’Amato, a director best known for light comedies like Double Dad, seems unsure how to balance the film’s competing impulses. Is this a drama about a man confronting his own mortality?
A satire of celebrity politics? A love letter to a bygone era of Brazilian television? The answer keeps shifting, and the result is a movie that’s neither fish nor fowl—too earnest to be sharp, too cautious to be moving.
Hassum’s performance is the film’s most fascinating contradiction. He avoids the trap of pure mimicry, which is no small feat given how deeply Silvio’s mannerisms are embedded in Brazil’s cultural DNA. There’s a scene early on where he rehearses a campaign speech in front of a mirror, his reflection flickering under the harsh studio lights.
For a moment, you see the man beneath the persona: the exhaustion, the calculation, the fear of being exposed. But the film quickly pulls back, as if afraid to linger too long on anything that might complicate its hero. By the end, Hassum’s Silvio is less a human being than a collection of tics—his signature hand gestures, his catchphrases, his unshakable optimism—assembled into something that looks like a performance of a performance.

"A lively biopic that balances humor and drama, though its focus on Silvio Santos' 1989 presidential run may feel niche for some."
The film’s blend of comedy and drama resonates with viewers, particularly those familiar with Silvio Santos’ legacy, as it explores his unconventional political campaign. Leandro Hassum’s performance and the dynamic between the cast members are frequently praised, but the story’s specificity limits its broader appeal. Some find the pacing uneven, with the journalist’s investigative angle occasionally slowing momentum.
When you make a movie about Brazil’s biggest TV legend, you expect applause, nostalgia and maybe a few tears. Instead, Up Next: Silvio Santos (aka Silvio Santos Vem Aí) delivered something far juicier: family snubs, dueling biopics, a humiliating box-office flop and critics calling it “cheap” and “rushed.” Grab your mic and your wig—this Silvio-verse is pure drama.
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Putting it all together, the off-screen gossip around Up Next: Silvio Santos is juicier than anything in the script:
For fans of Up Next: Silvio Santos, the true pleasure might be this: watching the movie on Netflix, then diving into the meta-drama of how it was made, who didn’t approve it, and how spectacularly it face-planted at the box office. Silvio always loved a risky game show; this time, the prize was his own legacy—and the studio definitely didn’t take the top suitcase.
Entertainment rumors and trivia aggregated from public reporting. Treat speculation as unverified unless a cited source confirms it.
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