Get Organized with The Home Edit

The Home Edit’s Netflix Hit: How Clea and Joanna Turned Clutter into a Star-Making Empire

When Get Organized with The Home Edit premiered on Netflix in 2020, it didn’t just tidy up closets—it turned professional organizing into prime-time entertainment. The reality series, starring Nashville-based duo Clea Shearer and Joanna Teplin, became an unlikely binge-watch, proving that color-coded pantries and celebrity clients could sell as much drama as any dating show. Behind the scenes, the series wasn’t just about label makers and rainbow-hued storage bins; it was a masterclass in branding, celebrity leverage, latestnetflix.com contends, and the lucrative business of making messes disappear.

From Nashville to Netflix: The Business Behind the Glow

Clea Shearer and Joanna Teplin weren’t household names before Get Organized with The Home Edit, but their company, The Home Edit, had already built a cult following. Founded in 2015, the business specialized in high-end home organization, attracting clients like Gwyneth Paltrow and Khloé Kardashian—long before the Netflix cameras rolled . The show’s premise was simple: follow the duo as they transform chaotic spaces into Instagram-worthy systems, one acrylic bin at a time. But the real story was how the series catapulted their brand into a full-blown empire.

By the time the show aired, The Home Edit had already published a New York Times bestselling book, The Home Edit: A Guide to Organizing and Realizing Your House Goals (2019), which likely helped secure the Netflix deal . The series didn’t just document their work; it turned their signature aesthetic—think clear containers, pastel gradients, and the occasional celebrity cameo—into a viral sensation. Suddenly, everyone from suburban moms to design influencers wanted their homes to look like a Home Edit before-and-after.

The financial upside was hard to ignore. While exact figures aren’t public, the New York Post described The Home Edit as a "lucrative empire," hinting at the show’s role in amplifying their reach . The series didn’t just showcase their skills; it turned Shearer and Teplin into lifestyle gurus, with product lines, speaking gigs, and a growing roster of A-list clients. If the goal was to make organizing aspirational, Get Organized with The Home Edit delivered—one perfectly folded sweater at a time.

Celebrity Connections and Coproducers

The show’s star power extended beyond its hosts. Reese Witherspoon and Molly Sims served as coproducers, a detail that likely helped secure high-profile clients and added a layer of Hollywood polish to the series . Witherspoon, in particular, has a knack for spotting lifestyle trends (see: her Hello Sunshine media empire), and her involvement suggested the show was more than just a niche home-improvement series—it was a cultural moment.

While the evidence doesn’t specify which celebrities appeared on the show, the duo’s pre-existing client list included names like Kardashians and Paltrow, so it’s safe to assume their roster of famous friends made cameos . The show’s format—part makeover, part reality TV—lent itself to dramatic reveals and emotional payoffs, even if the stakes were just a better-organized pantry. For viewers, the appeal wasn’t just the transformations; it was the fantasy of having a team of experts (and maybe a celebrity or two) swoop in to fix their lives.

The Reality Behind the Rainbow Bins

For all its glossy appeal, Get Organized with The Home Edit wasn’t without its messy moments. The New York Post snippet mentions a particularly stubborn item—a bottle of crushed red pepper—that stumped Shearer and Teplin during filming . It’s a rare glimpse of the chaos behind the curated chaos, a reminder that even professional organizers face real-world clutter.

The show’s reception was mixed. While it earned a dedicated fanbase, critics noted its repetitive formula and occasional over-the-top reactions to mundane tasks. A French review site gave it a lukewarm 5.8/10, calling it "télé-réalité" (reality TV) with a runtime of 43 minutes—just long enough to make you feel guilty about your own junk drawer . Still, the series ran for two seasons (2020–2022), proving that there’s an audience for even the most niche of home-improvement fantasies.

What’s Next for The Home Edit?

Since the show’s finale, Shearer and Teplin have expanded their empire beyond Netflix. Shearer co-hosted ABC’s revival of Extreme Makeover: Home Edition, a natural extension of their brand . The duo also launched product lines, including collaborations with retailers like The Container Store, further monetizing their signature aesthetic.

As for a third season of Get Organized with The Home Edit? The evidence doesn’t confirm one, but given the show’s impact, it wouldn’t be surprising if Netflix—or another streamer—came calling again. After all, clutter isn’t going anywhere, and neither is the appetite for watching other people conquer it.