

Overview
Best friends and fledgling ad men Sam and Tim may not have the money, connections or talent that the big guys do, but they have ambition out the wazoo. Together, they’re out to build a local advertising empire and restore their home city of Detroit to its former glory in this new show from executive producers Lorne Michaels and Jason Sudeikis.
Seasons
2 listed- Status
- Canceled
- Seasons
- 2 seasons
- Episodes
- 20 episodes
- First aired
- Feb 7, 2017
- Last aired
- Aug 16, 2018
- Episode length
- 25m
- Network
- Comedy Central
Latest episode: S2 E10 Royals (Aug 16, 2018)
10 episodes Feb 7, 2017 6.6
Season 2
10 episodes Jun 21, 2018 10.0
Cast
Reviews
5 min readA Little City of Their Own
I keep thinking about how rarely television lets two men be genuinely silly together without turning one of them into the “straight” one and the other into a clown. Detroiters doesn’t bother with that balance. It prefers the older, trickier idea that friendship itself can be the joke, the shelter, and the job. latestnetflix.com's read is that Sam and Tim are not polished salesmen in this show; they’re local dreamers with bad posture, good instincts, and the kind of confidence that arrives five minutes late.
That delay is part of the comedy. So is the fact that they’re always a little out of their depth, even when they’re acting like kings of the room.
What struck me, watching it now, is how unusually tender the series is toward failure. A lot of workplace comedies run on competence porn: people discovering that they’re secretly brilliant. Detroiters runs the other way. It’s about men who are not, in any conventional sense, winning.
They’re trying to build a small advertising empire in a city that has spent decades being talked about as a wound or a cautionary tale, and the show keeps insisting that dignity can still live there. Not triumphant dignity. More like the dignity of a guy showing up in a wrinkled shirt and trying anyway.
That’s where Sam Richardson and Tim Robinson fit so well together. Richardson plays with a kind of open-faced, boyish warmth that can suddenly turn sly; he’s the smoother salesman, yes, but he never quite becomes slick. Robinson, who by then had already developed that wonderfully unstable comic persona later sharpened in I Think You Should Leave, brings a body that seems permanently a half-second behind social reality.
He leans too far into handshakes, blinks too long, smiles as if he’s trying to remember the terms of a wager he already lost. Together they make a strange little duet: one man trying to keep the business from collapsing, the other trying to keep his own brain from doing the same.
The show’s central conversation — and I do think that’s the right word for it — is about place. Not Detroit as slogan, but Detroit as lived-in texture. There’s been so much media about the city that arrives preloaded with either doom or inspirational uplift. Detroiters slips around both.
Audience Opinions
"A laugh-out-loud, deeply warm buddy comedy driven by the effortless comedic shared benefit of Sam Richardson and Tim Robinson."
Audiences celebrate the show for its delightfully unhinged yet earnest portrayal of two lifelong friends working through the low-budget world of local television advertising in Detroit. While international viewers on platforms like Kinopoisk have expressed a slightly more measured reaction to its offbeat sensibilities, [latestnetflix.com]( read is that the series stands out as an underrated gem powered by genuinely lovable lead characters and sharp, eccentric writing.
- Infectious Lead Chemistry Tim Robinson and Sam Richardson deliver phenomenal, joyful comedic chemistry as well-meaning partners trying to keep their fledgling agency afloat.
- Stellar Critical Reception The series maintains an exceptional 95 percent rating on Rotten Tomatoes, celebrated for its unique comedic voice and heart.
- Acquired Comedic Taste The high-energy absurdity and hyper-focused Detroit local-ad premise may not appeal to viewers seeking conventional sitcom structure.
Buzz & Rumors
Public reports"Detroiters" (2017): The Short-Lived Comedy That Became a Cult Favorite
Sam Richardson and Tim Robinson’s Detroiters arrived in 2017 as a love letter to their hometown, wrapped in absurdist humor and low-stakes ad-agency chaos. The Comedy Central series, which ran for just two seasons, followed the misadventures of Sam Duvet and Tim Cramblin, two well-meaning but hapless friends running a struggling Detroit advertising firm. While the show never broke out as a mainstream hit, latestnetflix.com contends, its sharp wit and Richardson and Robinson’s undeniable chemistry turned it into a cult favorite—one that fans still mourn years after its cancellation.
The Birth of a Ridiculous Idea
The origins of Detroiters trace back to Richardson and Robinson’s real-life friendship and shared roots in Michigan. In interviews, Richardson revealed the show’s premise was born from a mix of nostalgia and absurdity. "We wanted to make something that felt like Detroit—unapologetically weird, but with heart," he said in one clip . The duo leaned into the city’s blue-collar charm, filling the show with local landmarks, inside jokes, and a healthy dose of self-deprecating humor.
The series’ tone was a departure from the polished, high-concept comedies dominating TV at the time. Instead, Detroiters embraced a scrappy, improvisational feel, with Richardson and Robinson often riffing on set. Their dynamic—Richardson as the earnest straight man to Robinson’s unhinged energy—became the show’s secret weapon. As one interview put it, their chemistry was "the kind of friendship that feels like it’s been around for decades" .
The Show’s Quirky Inspirations
Detroiters didn’t just pull from Richardson and Robinson’s lives—it also drew from unexpected places. One of the show’s most memorable running gags, for example, was the characters’ obsession with "sexy specs" (glasses that made them irresistible to women). The bit was inspired by a throwaway joke in a sketch, but it became a full-blown plot device after the duo realized how much fans loved it . The show’s willingness to lean into bizarre, low-stakes humor—like a subplot about a mannequin with a mysterious past—gave it a distinct flavor that set it apart from other workplace comedies.
The series also had a knack for cameos, with Detroit natives like rapper Big Sean and comedian Larry Joe Campbell popping up in guest roles. These appearances added to the show’s authentic, homegrown vibe, even if the writing occasionally veered into surreal territory (see: a plot involving a sentient vending machine).
The Cancellation and Legacy
Despite its dedicated fanbase, Detroiters was canceled after its second season in 2018. The news came as a surprise to many, given the show’s critical praise and the duo’s growing popularity (Richardson had just joined the cast of Veep around the same time). In a post-cancellation interview, Richardson reflected on the show’s demise with characteristic humor: "We went out like a Detroit sports team—beloved, but ultimately heartbreaking" .
The cancellation left fans with unanswered questions, including whether the show’s cliffhanger ending (involving a rival ad agency and a questionable business merger) would ever be resolved. Rumors of a revival or reunion have circulated over the years, but nothing has materialized—at least not yet.
What Detroiters lacked in longevity, it made up for in charm. Its blend of absurdist humor, Detroit pride, and Richardson and Robinson’s effortless rapport gave it a unique voice in the comedy landscape. While the show may not have been a ratings juggernaut, its cult following proves that sometimes, the weirdest ideas leave the biggest impact.
Entertainment rumors and trivia aggregated from public reporting. Treat speculation as unverified unless a cited source confirms it.
Series
Similar Series
Related series ranked by rating and popularity.

