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Movie poster for Gold Brick (2023)

Gold Brick

2023
1h 35m
Director: Jérémie Rozan
Search on Netflix

Overview

Determined to even the scales and profit from his thankless job, a factory worker schemes to traffic luxury perfumes from under his employer's nose.

Cast

12 people

Reviews

7 min read
AI-generated editorial review
The Scent of Rebellion

I’ve always had a soft spot for heist movies that don’t bother with the usual glamour. No tuxedos, no high-tech gadgets, no suave masterminds with a five-year plan. Just ordinary people, usually broke and desperate, trying to outsmart a system that’s already rigged against them. Gold Brick (or Cash, if you prefer its original French title) is that kind of heist movie—one where the stakes aren’t measured in diamonds or gold bars, but in something far more relatable: the slow, suffocating grind of a dead-end job. And yet, for all its blue-collar charm, the film can’t quite decide whether it wants to be a sharp satire of late-stage capitalism or a breezy, Tarantino-lite caper. The result is a movie that’s often entertaining, occasionally insightful, and just frustrating enough to leave you wondering what it could have been.

A dimly lit warehouse filled with shelves of perfume boxes, the camera angled to emphasize the scale of the operation—both the legitimate business and the illicit scheme unfolding within it.

Jérémie Rozan’s feature debut is set in the perfume factories of Chartres, a city better known for its Gothic cathedral than its industrial underbelly. The film follows Daniel (Raphaël Quenard), a warehouse worker who spends his days packing luxury fragrances for the wealthy Breuil family, only to go home to a life that smells a lot less sweet. Daniel isn’t a criminal mastermind—he’s just a guy who’s tired of being invisible. His plan to smuggle perfume out of the factory isn’t born from greed so much as a quiet, simmering rage. It’s the kind of scheme that makes perfect sense in the moment, like calling in sick on a sunny day or eating an entire pizza by yourself. Of course it’s a terrible idea. Of course it’s going to spiral.

The film’s first act is its strongest, grounding us in the monotony of Daniel’s life with a dry, observational humor that recalls the early work of Mike Leigh or Ken Loach. The warehouse is a character in itself—a fluorescent-lit purgatory where the workers move like ghosts, their faces blank with exhaustion. Rozan shoots these scenes with a documentary-like realism, the camera lingering on the small, dehumanizing details: the way Daniel’s hands tremble after another double shift, the way his boss (Antoine Gouy) delivers empty platitudes about "team spirit" while clocking out early. It’s the kind of workplace drudgery that feels instantly recognizable, even if you’ve never set foot in a perfume factory. (Though, let’s be honest, who among us hasn’t fantasized about sticking it to the boss in some small, petty way?)

The problem is that Gold Brick doesn’t trust its own premise. The moment Daniel teams up with Scania (Igor Gotesman), a fast-talking hustler with a get-rich-quick scheme, the film lurches into a more conventional heist structure, complete with voice-over narration that explains every twist and turn in excruciating detail. It’s as if Rozan, having established his characters and their world, suddenly panics and decides to hold the audience’s hand. The voice-over isn’t just unnecessary—it’s actively distracting, undercutting the film’s naturalistic tone with the kind of winking exposition you’d expect from a lesser Ocean’s Eleven knockoff. John Serba at Decider put it well: Rozan keeps the proceedings light, but not quite insubstantial, landing in that nether-zone that’s functional to stave off rainy-day boredom. It’s a fair assessment, though I’d argue the film’s biggest flaw isn’t its lightness, but its lack of confidence in its own quiet moments.

Audience Opinions

AI summary of viewer review patterns
Limited evidence
"A quirky French crime comedy with mixed reactions, praised for its humor and cast but criticized for uneven pacing and tone."

Viewers appreciate the film’s offbeat humor and the chemistry among the lead actors, particularly Raphaël Quenard and Igor Gotesman, who bring a playful energy to the crime-comedy setup. However, some find the story’s pacing and tonal shifts jarring, with moments of absurdity that don’t always land as intended. The film’s unique style is a highlight for some, while others feel it struggles to fully commit to its comedic or dramatic elements.

What viewers praise
  • Strong lead performances The chemistry between Raphaël Quenard and Igor Gotesman is frequently highlighted as a standout, adding charm to the film’s crime-comedy dynamic.
  • Offbeat humor The film’s quirky and irreverent comedic style resonates with those looking for something different in the crime genre.
  • Unique visual style The film’s aesthetic and tone are noted as refreshing, offering a distinct take on the crime-comedy formula.
Common complaints
  • Uneven pacing Some viewers find the film’s pacing inconsistent, with moments that drag or feel disjointed.
  • Tonal shifts The balance between comedy and drama is polarizing, with some feeling the film doesn’t fully commit to either.
  • Underdeveloped plot The story is criticized for lacking depth, with some viewers expecting more from its crime-comedy premise.
Recommended for
Fans of French crime comedies Lovers of offbeat humor Raphaël Quenard and Igor Gotesman fans Indie film enthusiasts Those seeking quirky crime stories

Full Plot (Spoilers)

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Buzz & Rumors

Public reports
AI-researched entertainment notes

Inside the Heist: The Making of Gold Brick (2023)

French director Jérémie Rozan’s Gold Brick (2023) is a heist comedy with a blue-collar twist, following a factory worker’s scheme to traffic luxury perfumes right under his employer’s nose. Starring Raphaël Quenard and Igor Gotesman, the film blends workplace drudgery with the thrill of larceny—but how did this quirky caper come together? Here’s what we know about its behind-the-scenes story.


A Factory Worker’s Revenge

Gold Brick (originally titled CASH in French) centers on Daniel Sauveur, a warehouse employee played by Raphaël Quenard, who grows tired of his thankless job and decides to profit by stealing high-end fragrances . The premise taps into a classic underdog narrative, but with a modern, darkly comedic edge. Rozan, who also wrote the script, reportedly drew inspiration from real-life stories of employees exploiting corporate blind spots—a theme that resonates in an era of gig-economy disillusionment .

The film’s tone balances humor and tension, with Quenard’s deadpan performance anchoring the chaos. His character’s partnership with Scania (Igor Gotesman), a slick but unreliable accomplice, drives much of the film’s energy, while Agathe Rousselle’s Virginie adds a layer of unpredictability as a love interest with her own agenda .


A Cast of Rising French Talent

Gold Brick assembles a mix of established and emerging French actors. Raphaël Quenard, known for his roles in Mandibles (2020) and The Worst Ones (2022), leads the ensemble with a performance that blends frustration and cunning. Igor Gotesman, a frequent collaborator with Quenard, brings his signature comedic timing to the role of Scania, a character described as equal parts charming and incompetent [2].

Agathe Rousselle, fresh off her breakout role in Titane (2021), plays Virginie, a character who complicates the heist with her own motives. The supporting cast includes Antoine Gouy as Patrick Breuil, a factory manager with a hidden soft side, and Nina Meurisse as Béatrice Breuil, adding depth to the workplace dynamics [2].

While the film’s premise is lighthearted, the cast’s chemistry elevates it beyond a simple caper. Quenard and Gotesman’s real-life friendship reportedly translated into effortless on-screen banter, a detail that didn’t go unnoticed by early reviewers [3].


From Script to Screen: A Low-Key Production

Details about Gold Brick’s production are scarce, but the film’s release on Netflix in July 2023 suggests a streamlined, platform-friendly approach. Rozan, a director with a background in short films and commercials, made his feature-length debut with this project, bringing a fresh perspective to the heist genre [2].

The movie was shot in France, though specific locations remain unconfirmed. Given its focus on a perfume warehouse, it’s likely that industrial settings played a key role in the visual style, contrasting the mundane with the high-stakes heist [1].

Early reviews praised the film’s pacing and performances, with It’s A Stampede! calling it a "sharp, stylish comedy" that avoids the pitfalls of formulaic heist movies [3]. However, some critics noted that the film’s tonal shifts—balancing workplace satire with crime thriller elements—might not land perfectly for all audiences.


What’s Next for the Cast and Crew?

With Gold Brick now streaming on Netflix, its cast and director are likely moving on to new projects. Raphaël Quenard, in particular, has become a sought-after name in French cinema, with several high-profile roles in development. Jérémie Rozan, meanwhile, has yet to announce his next directorial effort, but if Gold Brick is any indication, he’s a filmmaker to watch in the comedy-heist space [2].

As for the film itself, its Netflix release ensures a wide audience, though whether it spawns a franchise or cult following remains to be seen. For now, it stands as a clever, character-driven take on the heist genre—one that proves even the most ordinary jobs can inspire extraordinary schemes.


Entertainment rumors and trivia aggregated from public reporting. Treat speculation as unverified unless a cited source confirms it.